Paying a visit to The World of Beatrix Potter Attraction in Bowness-on-Windermere is not only a fun experience - it helps wildlife too. Last year, donations from ticket sales at the attraction raised over £12,500 for Cumbria Wildlife Trust, and the popular visitor experience has now installed a Tap to Donate machine in their foyer, where visitors can donate £1 to our conservation work.

All funds raised by The World of Beatrix Potter Attraction are helping with tree-planting at Eycott Hill, our 500-acre upland nature reserve between Keswick and Penrith. Last year, staff from The World of Beatrix Potter Attraction joined a work party at Eycott Hill, along with volunteers, to plant the first of 2,500 native trees which have been bought with donations raised by their ticket sales.  

Hazel Jones, Donor Relationship Manager, Cumbria Wildlife Trust said:

“We’re hugely grateful to The World of Beatrix Potter Attraction and their visitors for supporting Cumbria’s wildlife. They have raised a fantastic amount of money in just a year, by donating 10p from every entrance ticket at their attraction to Cumbria Wildlife Trust, and it’s great that they’ve now installed the Tap to Donate facility as well, which enables visitors to support our local wildlife further, in a quick and easy way.

“All the money raised by The World of Beatrix Potter Attraction and their visitors is going towards tree-planting at Eycott Hill. By absorbing Co2 from the atmosphere, tree planting plays a really important part in our efforts to combat climate change, and we’ve been able to do a lot more of it thanks to their donations. We’re very grateful for their support at this special upland site, where moorland, flower-rich meadows and wetlands all create a fabulous and varied home for wildlife.”

Sarah Melhuish, Marketing Manager from The World of Beatrix Potter Attraction said:

“Beatrix Potter was a pioneer of conservation. She loved life in the Lake District and became a prominent member of the farming community, leaving large amounts of land to the National Trust. Here at the Attraction we’re working hard to minimise our impact on the environment, staying true to Beatrix’s legacy. We are thrilled that with the help of our visitors, we have already raised enough money to plant several thousand trees and we hope to add many more to this. As a business, we want to make a difference and also raise awareness with our visitors so that together, we can make an impact. Planting trees is such an important thing to do and we are delighted that we can help Cumbria Wildlife Trust and Eycott Hill Nature Reserve.”